📊 Customer Data Use Policy

Effective Date: 2025-04-15
Applies to all users of www.belleposhak.com

1. Introduction

BellePoshak ("we", "our", "us", or "Company") is committed to the responsible and secure handling of customer data. This Customer Data Use Policy outlines how we collect, store, analyze, share, and use customer data to provide a personalized and secure shopping experience. By using our website or services, you agree to this policy and consent to the processing of your personal information in accordance with the practices described herein.

This policy supplements our Privacy Policy and complies with applicable data protection laws including the Information Technology Act, 2000 (India), General Data Protection Regulation (GDPR – EU), and CAN-SPAM Act (USA/Canada) where applicable.

2. Types of Customer Data We Collect

We collect the following categories of data:

a) Personally Identifiable Information (PII)

  • Full name

  • Email address

  • Mobile number

  • Billing/shipping address

  • Country of residence

  • Payment method (processed securely via third-party gateways)

b) Transactional Data

  • Order history and product preferences

  • Payment confirmations

  • Refund and return records

  • Delivery tracking

c) Behavioral & Technical Data

  • IP address and geolocation

  • Browser and device type

  • Pages visited, time spent on site

  • Clickstream behavior

  • Cart activity (abandoned or completed)

  • Reviews, feedback, or support requests

d) Marketing & Engagement Data

  • Email/SMS campaign response rates

  • Wishlist or saved products

  • Coupon usage

  • Referral source (social media, ads, etc.)

3. Why We Use Customer Data

We use collected data for multiple lawful and legitimate purposes:

a) Order Fulfillment and Communication

  • Confirming orders, dispatch updates, and delivery tracking

  • Resolving queries or complaints

  • Sending invoices and receipts

b) Service Enhancement

  • Understanding buying trends to curate better products

  • Analyzing traffic and heatmaps to optimize website UX

  • A/B testing features and promotions

c) Personalized Experience

  • Displaying relevant product recommendations

  • Suggesting sizes or styles based on previous purchases

  • Auto-filling address or checkout forms for faster shopping

d) Marketing and Promotions

  • Sending promotional emails, WhatsApp, SMS, or push notifications

  • Running automated cart abandonment or product retargeting campaigns

  • Displaying personalized ads through Meta, Google, or affiliate networks

Note: You may opt out of non-essential marketing communications at any time through the unsubscribe link or by emailing support@belleposhak.com.

e) Fraud Prevention and Legal Compliance

  • Preventing fraudulent transactions

  • Verifying identity in case of disputes or claims

  • Complying with recordkeeping laws, tax filings, and legal obligations

4. Data Processing Methods

We store and process your data using:

  • Shopify platform infrastructure (cloud-based)

  • Third-party payment gateways (Razorpay, PayPal, Stripe)

  • Email marketing platforms (Mailchimp, Klaviyo, etc.)

  • Analytics tools (Google Analytics, Meta Pixel, Hotjar)

  • Internal business management systems (customer profiles, CRM)

All systems are protected by modern encryption and access controls. Data may be stored in global data centers but is managed in compliance with Indian and international standards.

5. Sharing of Customer Data

We do not sell your data. However, we may share limited data with trusted third-party partners strictly for the following functions:

Partner Type Purpose of Access
Payment Processors To process your payment securely
Shipping Providers For order delivery and tracking
Email & SMS Tools For sending transactional or promotional updates
Advertising Partners For ad personalization (with consent)
Web Analytics Tools For user behavior tracking and site optimization
Legal Authorities Upon lawful request or court order

All third parties are contractually required to safeguard your data and use it only for the purpose intended.

6. Data Retention Policy

We retain customer data for as long as:

  • Your account remains active

  • Required for lawful or business purposes

  • Necessary to maintain transaction records and resolve disputes

Marketing preferences, feedback, or product interactions may be stored indefinitely in anonymized or pseudonymized formats for historical analysis.

You may request deletion or access to your personal data at any time (see Section 8).

7. Customer Consent and Rights

By using BellePoshak, you:

  • Consent to the collection and processing of your data as per this policy

  • May withdraw consent for marketing at any time

  • Have the right to request:

    • Access to your stored data

    • Correction of inaccurate data

    • Erasure of data (unless legally required)

    • Export of your personal data (data portability)

    • Restriction of processing under certain conditions

To make such a request, contact support@belleposhak.com.

8. Data Security Measures

We take data security seriously and implement the following:

  • SSL encryption across the website

  • Role-based admin access

  • Two-factor authentication for staff logins

  • Regular vulnerability audits

  • PCI-compliant payment gateways

Despite these safeguards, no platform is entirely immune to risks. Users agree to use BellePoshak at their own discretion.

9. Children's Data

We do not knowingly collect data from children under the age of 13. If you believe your child has submitted data to us, contact us for immediate removal.

10. Automated Decision-Making & Profiling

We may use automated systems to:

  • Personalize your product feed

  • Determine promotional offers

  • Flag suspicious or fraudulent activity

These systems are reviewed regularly for fairness and are never used for high-risk decisions (like denying service).

11. Policy Updates

This policy may be updated periodically to reflect:

  • Legal requirements

  • Technology changes

  • Business process evolution

We encourage users to review this page regularly. Continued use of the site after updates indicates your agreement to the revised policy.

12. Legal Jurisdiction

This policy shall be governed by and interpreted in accordance with the laws of the Republic of India. Any dispute arising in relation to this policy shall fall under the jurisdiction of the courts of [Insert Your City/State].

13. Contact Us

For questions or concerns regarding data usage or privacy, please contact:

📧 support@belleposhak.com
🕒 Monday–Saturday | 10 AM – 6 PM IST